Chapter 3: Top 5 Reasons Why Coaching Works

Thanks to the pace of modern life, many clients find it difficult to separate their major goals in life from the immediate steps that they can make to start moving forward. By asking the right probing questions and understanding different clients’ personal temperaments, certified coaches help clients:

• Identify Personal and Professional Aspirations
• Outline Resources and Options for Making Aspirations a Reality
• Develop a Game Plan for Success
• Specify What Success Looks Like

One of the biggest reasons that people seek out the services of certified life and business coaches is for an objective, outside perspective about a particular set of challenges that seem to be standing in the way of success. Since most clients already have a good idea of what they need to solve a problem, an effective coach simply helps them:

• Overcome Muddled Thinking
• Itemize Obstacles One-by-One
• Delineate Most Promising Solutions

Across every professional industry, business coaches have proven to improve individual and team performance by leading clients to:

• Set Crystal Clear Priorities
• Stay Energized and Focused on Reaching Benchmarks

Discovering your personal motivations and values is a major part of successful coaching. Thanks to their understanding of personality styles and tools like the DISC assessment, professional coaches help clients use their own unique set of personality traits to:

• Make Goals Seem More Attainable
• Instill a Sense of Purpose Moving Forward

We have all experienced the joy and increased energy that comes with knowing that we are overcoming obstacles and working toward reaching our goals. In addition to improving a client’s productivity, a well-trained coach improves his or her sense of well-being by:

• Increase Optimism about the Future
• Improve Self Esteem