Chapter 4: How to Get More Coaching Clients by Marketing Your Practice on Twitter

As social media services like Facebook and Twitter continue to become a permanent fixture in a growing number of people’s lives, knowing how to promote your services as a professional life or business coach is an increasingly important part of reaching the right potential cIients for your business. If you are not promoting your coaching practice on Twitter, the chances are that you are missing out on one of the most effective methods of building your business and getting more coaching clients.

You can start putting Twitter to work for you with a minimal investment of time and energy, and the chances are that you’ll start seeing some positive results almost immediately. Here’s a few coaching marketing tips to make sure you hit through ground running with your Twitter marketing campaign.

If your primary purpose on Twitter is marketing your coaching practice, it’s important not to spread yourself too thin when you are thinking about content and reaching out potential clients. Choose a few topics that are hot with your target market and use your account to establish yourself as a thought leader for your particular coaching niche.

As with so much else with online marketing, you’ve got to give love to get love when it comes to promoting your coaching practice on Twitter. When you are sitting down to spend some time with your coaching account on Twitter, don’t forget to focus on the “social” in social media. Share interesting posts you come across with the rest of your followers and jump into the fray when you have something to add to relevant conversation. The more open you are with your followers on Twitter, the faster you will create meaningful relationships that result in getting more coaching clients.

Remember, your social network on Twitter chose to follow you because something you have to say resonated with them, not necessarily to hear you drone on endlessly about your coaching practice. As a general rule of thumb, split your posts up into about 20% promotional material and 80% killer content, and you’ll build a loyal fanbase without alienating potential clients.