Once you have a solid understanding of who you are as a coach and the niche target markets that you want to serve, it’s time to start creating an authentic brand identity that will ring true with types of clients that you want to do business with. In order to understand how to get coaching clients, you have to begin by understanding what clients are looking for when they are researching potential life and business coaches.
When it comes to coaching marketing, it’s particularly important that your brand identity is an accurate self-expression of who you are and why you do what you do. This is due to the fact that authenticity is a critical factor in separating yourself from your competitors in the coaching industry. Because the coach/client relationship is such a personal one, potential clients are in the market for professional coaches with a personality that resonates with them on a personal level, and it’s tough to relate to the public in this manner when you are not being yourself.
Thankfully, creating a brand identity for your coaching business is considerably easier than most other professional services due to the very nature of coaching itself. Because authenticity is so important to coaching marketing, your ability to be honest with yourself and others plays a huge role in how well you will be able to present an honest, likable representation to the public of who you are as a professional coach.
Your brand as a professional coach should be centered around what motivates you to devote your energy to this line of work, as well as how your service helps people improve their lives. Before you begin working on traditional marketing materials, spend some meditating upon how you came to realize that you were meant to help others as a life or business coach.
What was the number one factor that caused you to view coaching as a profession rather than a personal pursuit? What is it about coaching that defines you as an individual? How has coaching changed the way that you view the world? The answers to questions like these should be the basic building blocks to your personal brand.
As you start to wrap your mind around your personal identity as a coach, you will come to find that coaching marketing will seem much less like a chore and more of a point of pride. After all, the services that you are marketing are nothing other than your noblest intentions and a passion to help people make their inner potential a reality.